With over a decade of hands-on experience in the alcohol industry, Mr. Satyajit Holkar brings both expertise and passion to the world of spirits. As the Sales Director of Grainotch Industries Ltd., a leading supplier of Grain Neutral Spirit (GNS) since 2009, he has played a pivotal role in shaping the backend of India’s IMFL sector. Certified with WSET Level 2, his deep understanding of fine spirits goes beyond business—it’s a craft he’s deeply committed to.
A second-generation entrepreneur, Mr. Holkar is now spearheading the group’s foray into the B2C space with Grain Ice Vodka—a brand that reflects both his industry knowledge and vision for innovation. “Grain Ice” isn’t just a name; it’s a statement of purity and simplicity, crafted for moments shared over ice, and driven by the goal of putting an Indian vodka on the international map.
Drawing inspiration from iconic entrepreneurs like Vijay Mallya, Mr. Holkar believes in the power of personality, product, and purpose to transform the spirits landscape. With a continuous distillation setup that naturally aligns with premium vodka production, he sees this category as a canvas for creativity—balancing quality, character, and cultural relevance.
With Grain Ice Vodka, Mr. Holkar isn’t just entering a new market—he’s raising the bar.
